Testes de produtos são investigações nas quais empresas oferecem um produto a consumidores reais para avaliar sua funcionalidade, aceitação e custo-benefício. Esses testes podem ser realizados em laboratórios, na casa dos consumidores ou de forma online, tanto antes quanto após o lançamento.
What few people know is that you can participate in these tests, receive products at home, and even earn extra money doing so. Therefore, the difference between opportunity and trap lies in understanding how everything works in practice, to avoid frustration and maximize your benefits.
What are product tests and why do companies use them?
Product testing helps companies assess whether an item will appeal to the public before investing millions in large-scale production. This reduces the risk of failure and optimizes decisions about pricing, packaging, or even whether it's worth launching the product. In this sense, it's an essential tool for both large and small brands in the Brazilian market.
Companies use tests to gather real opinions on aspects such as usefulness, quality, and customer satisfaction. Then, they apply this information for final adjustments, preventing an expensive product from reaching the market without appeal. For example, a Brazilian food brand might test a new cookie flavor with participants and adjust the recipe based on their responses.
According to the Brazilian Association of Research Companies (ABEP), market research, including product testing, generates billions of reais annually in Brazil, demonstrating the importance of this practice for brands. Large companies, such as those in the cosmetics sector, distribute samples and conduct tests to launch perfumes and cosmetics, ensuring product acceptance. However, some brands, like O Boticário, use this not only for feedback but also as a marketing strategy, where you can easily participate through programs like [program name - missing from original text]. How to Get Free Boticário Samples: Complete and Updated Guide.
Difference between opinion polls and product testing.
Opinion polls typically involve general questions about preferences, such as favorite colors or flavors, conducted via online questionnaires or telephone. Product testing, however, goes further, placing the actual item in the hands of participants for practical analysis of its use and experience.
In an opinion poll, you answer hypothetically, while in a test you taste the product, test the texture, or see if the device works in everyday use. Therefore, the key difference lies in the direct interaction with the product, which makes the test more reliable for companies.
At what stage does product testing typically take place?
Product testing typically occurs during the idea validation, prototype development, or pre-launch phases, following initial market research. It then serves to confirm whether the product is ready for the target audience, preventing negative surprises after launch.
For example, companies first conduct tests with small groups in laboratories, then expand to home testing if it's a product for daily consumption. This ensures everything is aligned before investing in mass production and national distribution.
How do product tests work in practice?
In practice, the tests begin with the selection of participants who fit the profile of the ideal consumer, such as age, gender, or purchasing habits. After that, companies offer the product and detailed instructions for use over a specific period, usually days or weeks.
Participants then provide honest feedback through questionnaires, interviews, or online forms, highlighting positive and negative points. With this data, the company analyzes everything to decide on launches or adjustments, prioritizing satisfaction and purchase intent.
One example is campaigns where you receive a product at home and answer simple questions about it, such as taste or ease of use. Soon after, some platforms pay or reward you for your opinion, making the process familiar and straightforward for participants.
Many companies first conduct a "soft launch" in a few stores or cities to reduce the risk of losses in case of rejection, as mentioned in materials from e-commerce platforms like Shopify. And large brands, such as L'Oréal in Brazil, have their own product testing programs, where you can sign up to receive items and provide feedback, as in the practical example of... Loreal Product Testing Program: Your Guide to Free Products & Rewards.
Basic steps of a product test
The first step is defining the objectives, where the company decides what it wants to test, such as quality or price. Next, it selects a diverse group of testers to represent the real audience and avoid bias.
Then, distribute the product with clear guidelines and collect responses in a structured way. Finally, analyze the data to make decisions, such as improving the design or confirming the launch, always respecting short deadlines for efficiency.
Simple example applying these steps.
Imagine a national cosmetics company creating a moisturizer: first, it researches ideas with potential buyers online. Then, it develops a prototype and tests it with a group of 50 consumers, asking them to use it for a week and evaluate how it feels on their skin.
Based on the feedback, adjust the formula and launch on a larger scale only if the results are positive. This simple process shows how market testing can save investments and guarantee success in the Brazilian market.
Main types of product testing that exist
There are several types of tests, divided into in-person tests, such as those conducted in laboratories for tasting or technical use, and remote tests, performed at home or online. Each type caters to different needs, from food evaluation to software testing, ensuring flexibility for companies.
You can participate in sensory food tests, such as those offered by platforms like Foodtest, where you receive food at home and give your opinion on its taste. There are also usability tests for websites and apps, which are worth money, comparable to those offered by Testaisso.
Skin cream testing in Brazilian brand communities, such as Sallve or Clinique, focuses on sensory experience and suitability for different skin types. In this case, brands send personalized samples, as in the example of the program. Clinique Free Samples Program: Personalized Skincare for Your Skin Type.
Usability testing platforms in Brazil report average payments of around R$30 to R$40 per approved test to evaluate websites and applications, as reported by Testaisso. This allows you to earn extra money while helping companies improve products before launch.
| Test Type | How it Works | Brazilian Example | Typical Compensation |
|---|---|---|---|
| In-Person Test | The participant goes to a location, tests the product, and gives immediate feedback. | Taste tests conducted in shopping malls or ABEP laboratories. | Sometimes free, with gifts or money in R$ 20-50. |
| Home Test | Product shipped to your home, used in its natural state. | Home Tester Club for cleaning supplies and food. | Earnings in products, points, or R$ 15-30. |
| Online Test | Virtual assessment, such as videos or questionnaires. | Test this for apps and websites. | Money via PIX, around R$ 30-40. |
In-person testing in a controlled environment
In-person testing takes place in specific locations, such as analysis rooms at universities or research centers, where monitors guide its use. You test the product in real time, with questions immediately afterward, allowing for precise data collection on immediate sensations.
This is useful for items that depend on a neutral environment, such as food or cosmetics, but require time for travel. For example, a tester in Rio de Janeiro goes to a laboratory to taste a new Brazilian yogurt and give ratings in a matter of minutes.
At-home and fully online testing.
At-home testing brings the product directly to your door, allowing for natural, unhurried daily use. You receive instructions via email and respond at your convenience, which is a perfect fit for the busy lives of those who work or study.
While fully online options involve only digital devices, they are ideal for evaluating software or virtual designs. After all, you watch videos or use beta versions of apps remotely, saving time and avoiding costly travel.
How can I participate in product testing in Brazil?
In Brazil, participating is simple: first, choose reliable platforms like Testaisso for digital usability or Home Tester Club for physical products. Then, register with real data, as selection depends on your consumer profile.
Some require a minimum age of 18 and residency in specific regions, but many are open nationwide. You are then entered into a database and wait for invitations, which arrive by email when a suitable opportunity arises.
For example, when you register with Foodtest, you provide your food preferences and, if selected, receive snacks or meals to evaluate at home. And for cosmetics, brand communities like Natura offer regular tests, following steps such as... Free Natura Samples – See how to participate!.
Many tests require participants to be 18 years of age or older, as clearly stated in Testaisso's regulations for evaluating websites and applications. Therefore, be sure to read the rules so you don't miss out on chances to win products or extra money.
Step-by-step guide to registering as a tester.
First, access websites like Testaisso or Sampleo Brasil and click on "register," filling out a basic profile with your name, email, and interests. Second, complete questionnaires about your consumption habits to refine your profile and increase your chances of being selected.
Third, confirm your email and keep your account active; then, wait for invitations. This process takes minutes and is free, with no hidden fees, but pay attention to legitimate websites to avoid scams.
Tips for getting called more often
Always update your profile, including additional reasons such as new preferences or demographics, to match more opportunities. Also, respond promptly to invitations and provide honest feedback, as platforms value active participation.
Participate in programs from various categories – not just one – such as food, beauty, and technology, to diversify your invitations. However, respect deadlines, as cancellations harm your history and reduce future invitations.
How much can you earn from product testing?
Earning money from tests ranges from free products, which save money on purchases, to cash or points that can be exchanged for items. For example, in usability tests, you receive direct PIX payments, while in home testing you get samples of expensive brands without spending anything.
It depends on the type: long tests pay more, but frequent ones are a way to earn extra weekly income. According to publicly available information from specialized Brazilian platforms, usability tests for websites and apps usually pay around R$ 30 to R$ 40 per 15-20 minute session.
In addition to money, sometimes you accumulate points in brand loyalty programs, which can be redeemed for discounts or toys. This makes trying out affordable options accessible for young adults who want to diversify their spending without a monthly commitment.
Difference between money, products, and points.
Money is received via bank transfer or app, ideal for immediate expenses like snacks in R$. Products arrive by mail, valid for journeys, ranging from creams to meals, saving on routine purchases.
Points are accumulated in systems like Home Tester Club, redeemable for vouchers or selected items. Each option has advantages: flexible currency, useful products for personal use, points for future rewards.
Is it possible to make a living solely from product testing?
It's unlikely, because opportunities aren't daily and depend on your profile, limiting monthly earnings to hundreds, not millions. But for extra income, yes, by combining multiple platforms to accumulate R$ 200-500 per month.
Many do this alongside other jobs, testing products at night or on weekends. However, there are no unrealistic expectations, as it doesn't replace a fixed salary, even with active participation.
What precautions should be taken when participating in product testing?
Always check the reputation of the website or app on Reclame Aqui (Brazilian consumer review site) or Google Reviews before registering to avoid scams. Look for signs such as promises of easy riches or initial fees, which indicate common internet frauds.
Read privacy and consent terms before sharing data. Agencies like Procon-SP remind consumers that thousands of complaints per year involve misleading offers, including false promises of free products, so prioritize verified platforms.
Protect your personal data: use strong passwords and avoid websites that unnecessarily ask for your CPF (Brazilian taxpayer ID number). According to the ANPD (Brazilian National Data Protection Authority) regarding the LGPD (Brazilian General Data Protection Law), you have the right to consent to and revoke access to your data at any time, ensuring control over your information.
Signs of a scam and how to check its reputation.
Signs of a scam include being charged fees to participate or promises of high earnings without effort. Check Reclame Aqui (a Brazilian consumer review website) for recent complaints to assess reliability.
Also check if the website has a security seal and avoid those without clear contact information. A practical example: a consumer checked with the consumer protection agency (Procon) before taking a risk on a fake cosmetics website, saving money and frustration.
Data privacy and terms of participation
Terms and conditions explain how data is used, stored, and shared. Sign only with full consent, in accordance with the LGPD (Brazilian General Data Protection Law), which protects your information against misuse.
However, if you change your mind, request the deletion of your data promptly. This avoids legal problems and maintains your positive participation in legitimate programs.
FAQ about how product testing works
In the FAQ, we answer common questions about participation. For example, there is no fee to register for Testaisso, and you must be 18 years of age or older, with a profile that matches the selection criteria.
Regarding security, legitimate platforms respect deadlines and rules, without sharing data without permission. So, focus on practical questions to clear up any quick doubts before you begin.
Quick questions about participation and earnings
Can you earn money or products without initial investment? Yes, in tests like those offered by Testaisso, where you can earn up to R$ 40 per short session. However, this is variable income, not a fixed monthly amount.
Do you need prior experience? No, but sharing real data increases your chances. And if you're not selected once, register on more platforms to multiply your opportunities.
Questions about product types and safety.
What products can you test? From food and cosmetics to apps and clothing, all in Brazil via websites like Home Tester Club. Is it only online or in person? Both exist, but in-home testing is more common and easier.
And what about safety? There's no risk in legitimate tests, but avoid suspicious websites. If in doubt, consult consumer protection agencies like Procon for guidance on consumer rights.
Product testing helps companies understand whether a product is satisfactory or not, and can be done in various formats such as in-person, at-home, or online. You can participate to win products or extra money, as long as you choose reliable platforms and respect deadlines and rules for a positive experience.
Tell us in the comments: have you ever participated in a product test? What was the experience like, or do you have any questions about specific websites or types of tests you'd like to learn more about?
